For local service providers

You built something real. Now it’s running you.

You've got revenue, reputation, and people counting on you. What you don't have is leverage.

Running a $1-$50M business shouldn’t feel this hard. I help local service businesses build systems that give you leverage. Fortune 500 rigor. Main Street reality.

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Let's Talk

Two men operating an old scientific or medical machine with gauges and controls, labeled as hazardous with a warning of 20,000 volts.

I’m Cris — Big Tech builder turned Main Street systems nerd.

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Fortune 500 Brain, Main Street Heart
15+ years building at Bloomberg, Uber, Instacart, IDEO & All Day Kitchens

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For Businesses Your Town Runs On
Serving local contractors, retailers, trades, regional grocers, gyms, real estate teams and more

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Rooted in Real Life
Mountain town, two toddlers, and a business built around actually living — not just working

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I’ve spent my career in elite rooms—Wall Street, Silicon Valley—places where pedigree mattered and I didn’t always fit the mold. So I learned to earn credibility the only way I knew how: by doing the work.

I've built products and systems that scaled from scrappy to millions of users, and learned exactly where things break when they grow too fast.

Now I work with owner-operators who built something real and feel trapped inside it. They’re running complex systems held together by grit. I help them find the single constraint quietly breaking their business and rebuild the system so growth stops depending on their exhaustion.

I translate big-company thinking into practical systems for businesses that were built on grit, not venture capital.

I’m an outdoor athlete, a mom, and someone who’s spent her career bridging worlds—earning trust by solving, not posturing.

Our economy runs on businesses like these. They deserve systems that work for their lives—not against them.

That’s the work. That’s why I’m here.

Learn more about my background

● Rigor without rigidity

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Growth without sacrifice

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Systems without losing yourself

● Rigor without rigidity ▲ Growth without sacrifice ■ Systems without losing yourself

The business that works is the same one trapping you.

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You're good at what you do. Probably too good. You built this thing through showing up, figuring it out, and doing whatever the situation required. It worked.

Until it didn't.

A man in a checkered shirt talking on a telephone at a large vintage control panel with dials and switches, holding a remote control device.

Now every decision routes through you. Your phone buzzes at dinner. Your team waits for answers only you can give. Customers get wildly different experiences depending on who shows up that day.

You've tried hiring your way out. (Didn't stick.) You've tried software. (Sits unused.) You've tried just grinding harder (which, honestly, is what got you here in the first place.)

You're not trying to 10x. You're not chasing some exit fantasy. You just want the thing to run, without requiring you to hold it all together.

Here's what nobody told you: the issue isn't effort. It's that you're solving symptom after symptom instead of the one thing causing them.

That's where I start.

Ready to find what's holding you back?

I'll tell you what I see, what I'd fix first, and whether it makes sense to work together. That's it.

Book a Conversation →

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What if your business had the discipline of a Fortune 500 — without the bureaucracy?

I spent more than a decade building the systems behind Uber, Instacart, and IDEO. The kind of stuff that had to work at massive scale, with real humans, under pressure.

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A woman rock climbing on a vertical rock face, smiling and reaching upwards.

Now I work with businesses where delivery happens in the real world: contractors, service companies, specialty retailers, trades. People who know their craft cold but never got handed an operating playbook. Because there isn't one. Not for this.

I'm not here to turn you into a corporation. That would suck.

I'm here to give you the same leverage big companies have: clarity on what's actually broken, systems your team can run without you hovering, and growth that doesn't require you to be three people.

Because profit should fuel the life you want — not consume it.

my Approach

Your business runs on three forces. Most operators have never seen them clearly.

Every owner-operator juggles three realities at once — what your customers expect, what your team and systems can reliably deliver, and what works financially without burning you out. When these three align, the business scales without breaking. When they don't, you get firefighting, margin leaks, and exhaustion.

Triangular diagram illustrating business success, with three sides labeled 'Business reality,' 'Customer reality,' and 'Delivery Reality.' The center contains text stating 'A business that scales without breaking,' emphasizing balanced realities.

What works financially without burning you out.
What your team and systems can reliably execute.
What clients actually expect from you.

Most operators feel all of this but can't name it. That's where I start: making the invisible visible, so you know exactly where the real problem lives and what to fix first.

This might be for you if…

You've outgrown winging it, but you're not trying to become corporate either
You're the answer to every question, the fixer of every problem, and you're exhausted by it

Your revenue grew but your margins and your evenings didn't
You've tried tools and hires before. They didn't stick. (You're a little skeptical now. Fair.)

You refuse to choose between growing the business and keeping what makes it yours

You know something fundamental needs to change but you can't see what to fix first
You believe profit should support your life and your people, not consume them
You want someone who'll roll up their sleeves and build with you

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Black and white photo of a woman sitting with one leg crossed over the other, holding a notepad and writing with a pen.

I work with contractors, trades, specialty retailers, regional grocers, and service businesses — Main Street operations doing $1M-$50M that deliver real value to real customers.

Two Ways To Work Together

SERVICE OFFER ONE

90-Day Sprint

One Constraint. 90 Days. Measurable Results.

We pick the one lever that'll move your business most right now—then attack it for 90 days. No "comprehensive strategy." No eighteen-month roadmap. One metric. One constraint. Real movement you can measure.

You finish with a working system your team can run and hours back in your week.

See If This Fits

Let's Talk →

SERVICE OFFER TWO

Fractional COO/CPO

Senior leadership on your team — without the six-figure salary.

For businesses that have outgrown the owner-does-everything phase but aren't ready for a six-figure operations hire.

I embed with your team to run hiring, systems, product execution, and operational rhythm—so you can focus on the work only you can do.

Think of it as a VP-level partner on retainer: someone who sees the whole board and helps you make better moves.

Explore Partnership